Please take a moment and scroll through my work! For more details and a closer look into each design process, click 'full project'.
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Smoothie Lip Treatment
The intention for this project was to create a sustainable package design for ESW Beauty's new Smoothie Lip Treatment that seamlessly aligns with the brand identity while embodying the essence of clean & healthy living.
The goal was to represent both the smoothie theme and to echo the colors of the lip treatments' tints when applied while creating an experience that resonates with their commitment to clean, vegan, cruelty-free, and sustainable skincare.
Plant-Based Milk Sheet Mask Packaging
This project aimed to create a complimentary packaging to the brand's premier line, with a new theme and updated product. The packaging is inspired by the products' key ingredients: plant-based milk, for clean beauty brand, ESW Beauty.
Saunders Jewelry Logo & Branding
After small, family business, Saunders Jewelry, celebrated their 50th year in business, they decided they wanted a modern refresh to their brand identity without losing the history they hold in the community. As a well-recognized fixture in their town, they wanted to renew their brand as a way to introduce themselves to the younger generation in their ever-changing neighborhood.
Shopify Website Redesign
This project was completed in November of 2021 using Shopify's Shogun application to create a new website for clean beauty skincare brand, ESW Beauty, following the launch of their new product.
The Portugal Factbook editorial digests 15,000+ words from the CIA's World Factbook database. Its intended use is a marketing tool for the tourism office of Portugal. The project contains data visualization, magazine guidelines, and original branding inspired by a specific brand persona in mind.
We Sign: The Alphabet
We Sign is an American Sign Language alphabet book designed to break the first barriers in inclusive communication.
Normalizing a secondary language during earlier stages of development can improve language skills, encourage thought, and reduce frustration for verbal communication.
Inclusive Academic Planner
This planner was designed as an inclusive organization tool for young students. For developmentally disabled individuals, the organizational layout for school planners can be too busy, overwhelming, and hard to read. I was selective about using dyslexic friendly fonts and clean & simple layouts. More importantly, the planner features and represents students of all ability with use of iconography as well as the inclusion of an American Sign Language page.
The final graphics were created in Adobe Illustrator and laid out in InDesign.