Smoothie Lip Treatment Package Design
The intention for this project was to create a sustainable package design for ESW Beauty's new Smoothie Lip Treatment that seamlessly aligns with the brand identity while embodying the essence of clean & healthy living.
The goal was to represent both the smoothie theme and to echo the colors of the lip treatments' tints when applied while creating an experience that resonates with their commitment to clean, vegan, cruelty-free, and sustainable skincare.
Packaging and sustainability should go hand in hand and our smoothie lip treatment is a testament to this philosophy. The lip treatment is enclosed in a recyclable box made from FSC paper board and printed with soy-ink (an alternative to petroleum-based inks). Additionally, the lip treatment tube is made from 50% PCR plastic.
Below are a few of the preliminary sketches for the packaging design