Milk.jpg

Plant-Based Milk Inspired Sheet Mask Packaging

Year

Location

Client

2022

NJ, USA

ESW Beauty

This project aimed to create a complimentary packaging to clean beauty brand, ESW Beauty's premier line, with a new theme and updated product. These designs follow their main motif of healthy living & beverage inspired skincare. The packaging is inspired by the products' key ingredients: plant-based milk. The inner and set packaging was designed to be reminiscent of your childhood milk carton.

The photoshoot was directed to focus on the soft milky textures and baby blue tones to reflect the theme

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The tear for the packaging was carefully placed in a non disruptive, yet effective location

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Below are a few of the preliminary sketches for the milk carton design