This campaign is a multiple-deliverable advertising strategy to promote the flu shot. Today there are advertisements everywhere and the world is completely oversaturated with promotional campaigns. The public, especially the younger generation, have become blind to the ads around them. It is important to think outside the box when trying to communicate an idea to people. That is why I used floor decals as a guerrilla marketing strategy to lead the point of communication.
On the ad you will see a QR code that leads to a mock web app that shows the user locations where they can get the vaccination.
The vaccination location will have the germ decals on the sidewalks, leading inside, as the final end point for the trail.
The duplicating germ pattern represents how viruses multiply and the design is supposed to cause the user an uneasy feeling to inspire them to get the vaccination before flu season.